The Injury Litigation Blog

Facts and Opinions.
Feel free to disregard the opinions.

The Comp Pinkbook Launches to Excellent Buzz

By Byron Warnken

This past week saw the debut of 27Legal’s first product, The Comp Pinkbook.  The book is 1.5 years worth of three different kinds of workers’ compensation awards in Maryland.  The awards are turned into statistics on lawyers, injuries, doctors, employers, and insurers.  It represents the most Maryland workers’ comp data published in one place. The […]

27Legal, LLC – Who We Are

By Byron Warnken

The Comp Pinkbook has gone to the printer.  The big Maryland workers’ comp industry conference is two weeks from today.  We wanted to talk a little about who 27Legal, LLC is. In addition to publishing legal statistics, 27Legal, LLC exists to help clients find lawyers and help lawyers find clients.  Both goals are accomplished through […]

An Attorney Can’t Say He’s the Best

By Byron Warnken

In Maryland, Rule of Professional Conduct 7.1 states, “A lawyer shall not make a false or misleading communication about the lawyer or the lawyer’s services.  A communication is false or misleading if it: … compares the lawyer’s services with other lawyer’s services, unless the comparison can be factually substantiated.” I believe stating, “I am the […]

It’s All About the First Page

By Byron Warnken

For lawyers – reputation is paramount In online marketing – your 1st page results are your reputation Couple the above with the fact that online marketing is by far the fastest growing segment of marketing, and you can see: A Lawyer Must Control Her First Page Results As a caveat, it’s impossible to “control” your first page […]

Deception or Truth as a Business Plan

By Byron Warnken

100 years ago, marketing involved truth.  Sales involved truth.  It had to.  The relationship was one-to-one.  Buyer and seller looked each other in the eye.  The shopkeeper or farmer or salesman talked to the customer individually.  Yes, the marketer could lie, but only for a time and only to so many people.  Eventually, deception and […]

Progressive Insurance v. Fisher

By Byron Warnken

Progressive Insurance represented a motorist who killed a woman in a car accident.  Progressive Insurance’s client – the one who paid Progressive money to be insured, was the woman who died.  Why did Progressive represent their client’s killer?  It is slightly more complex, but the one sentence answer is: When a motorist is uninsured, the […]

Real Lawyer Statistics on the Internet

By Byron Warnken

The Internet is good for many things, but as I begin the journey of publishing real statistics on lawyers to help perspective clients, I’d like to highlight three. 1.) Truth You cannot hide what really happened, if there is a record of what really happened.  Public data is a record.  The Internet is making access […]