The Comp Pinkbook continues to receive great recognition, as it was just featured in the Baltimore Sun. The story, which ran on page 5 on Sunday November 18, does not appear to have an online version (at least not as of yet). The story is below.
This past week saw the debut of 27Legal’s first product, The Comp Pinkbook. The book is 1.5 years worth of three different kinds of workers’ compensation awards in Maryland. The awards are turned into statistics on lawyers, injuries, doctors, employers, and insurers. It represents the most Maryland workers’ comp data published in one place. The […]
The Comp Pinkbook has gone to the printer. The big Maryland workers’ comp industry conference is two weeks from today. We wanted to talk a little about who 27Legal, LLC is. In addition to publishing legal statistics, 27Legal, LLC exists to help clients find lawyers and help lawyers find clients. Both goals are accomplished through […]
In Maryland, Rule of Professional Conduct 7.1 states, “A lawyer shall not make a false or misleading communication about the lawyer or the lawyer’s services. A communication is false or misleading if it: … compares the lawyer’s services with other lawyer’s services, unless the comparison can be factually substantiated.” I believe stating, “I am the […]
For lawyers – reputation is paramount In online marketing – your 1st page results are your reputation Couple the above with the fact that online marketing is by far the fastest growing segment of marketing, and you can see: A Lawyer Must Control Her First Page Results As a caveat, it’s impossible to “control” your first page […]
100 years ago, marketing involved truth. Sales involved truth. It had to. The relationship was one-to-one. Buyer and seller looked each other in the eye. The shopkeeper or farmer or salesman talked to the customer individually. Yes, the marketer could lie, but only for a time and only to so many people. Eventually, deception and […]
Progressive Insurance represented a motorist who killed a woman in a car accident. Progressive Insurance’s client – the one who paid Progressive money to be insured, was the woman who died. Why did Progressive represent their client’s killer? It is slightly more complex, but the one sentence answer is: When a motorist is uninsured, the […]
The Internet is good for many things, but as I begin the journey of publishing real statistics on lawyers to help perspective clients, I’d like to highlight three. 1.) Truth You cannot hide what really happened, if there is a record of what really happened. Public data is a record. The Internet is making access […]
